Decades of improvement to digital technology since the 1990’s has completely revolutionized the landscape on how businesses market their brand. Yes, word of mouth, billboards and TV advertising can still be effective, but it doesn’t have as broad of a reach when you compare it to the potential of the internet. If you are a […]
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Coming up with content for social media posts can be challenging. We all go through phases during the week (or even the month) where we just feel brain-dead on what to post social media profiles and that’s OK! We can’t all be creative every second of every day. Social media posts, especially for a business […]
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Remember the good old days, where a Yellow Book and newspaper ad was all you needed to get your business’s name out there? These methods of advertising have not only become ancient, but are practically obsolete. The Information Age has exploded in the 21st century, and those who aren’t jumping on the digital, local marketing […]
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Business owners want professional, functional websites that fit their business goals and perform how they want them to. What do business owners want the websites to actually do? Rank in Google and get them more business. You could have the best website in the world, but if it doesn’t rank in search engine results, or […]
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SEO’s tend to agree: link building is one of the hardest parts of their jobs, and a good portion of their time is spent trying to perfect it. However, if you can master in the creation of high quality links, it can increase your rankings in search engines above your competitors, therefore, increasing your website […]
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Creating a content calendar and planning your digital marketing strategy can help your SEO (search engine optimization) rank and reach potential customers. Working with a content marketing agency to create an effective and exciting editorial calendar will make a difference. Even if you previously created a content strategy, now is the time to work with […]
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The internet has revolutionized how businesses market themselves to potential clients. Long gone are the days where you would sift through a yellow book to find businesses or purchase the daily newspaper to look at ads. Nowadays, it is all about the World Wide Web and your Google My Business listing for your company. More […]
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If you have been around the marketing or business world for any length of time then you have probably heard of SEO. But what is SEO and why does it matter? Well, we are going to break it down for you and give you a better understanding. Search Engine Optimization (SEO) SEO stands for Search […]
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These days, content is almost like a dirty word being said by a child (yeah, we said it!). Everyone says it, but not everyone really understands what it means. Yes, content is words on a page, but it is so much more than just that. Digital content is images, videos, infographics, presentations, audio (with a […]
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Online tools help businesses accomplish tasks faster, more efficiently and often easier than a more traditional, tool-less approach. In some cases, tools can also make some tasks more fun! Our team here at Horde Marketing uses a variety of tools to keep our tasks in order and efficiently executed. These tools make tasks for many […]
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