SEO’s tend to agree: link building is one of the hardest parts of their jobs, and a good portion of their time is spent trying to perfect it. However, if you can master in the creation of high quality links, it can increase your rankings in search engines above your competitors, therefore, increasing your website traffic. Increased website traffic, when optimized properly for your audience can in turn increase the ROI for your business.
What is Link Building and How is it Relevant to My Website?
Link building is the process of acquiring hyperlinks from other websites to your own. Why is this important for your website? Because when search engines calculate the relevance of a website for certain ranking factors, they consider the number of inbound links that come to the site. Search engines use links to crawl through the web; additionally, there are two fundamental ways that search engines use those links – to discover new web pages and to help determine how well a page should rank in the search engine results pages.
Once search engines have crawled pages on the web, they can extract the content of those pages & add it to their index; this is one way search engines decide if the page is of sufficient quality to be ranked well. Links are a very important signal to search engines to determine rankings. Increasing the number of high quality links, from multiple domains, pointing at your website can significantly increase your chances of ranking higher.
There is little to no doubt though, if you get high quality links to your website, it will help you rank better with search engines and increase website traffic!
Search Engine Algorithms and Link Building
There are over 200 ranking factors in Google’s algorithm alone. Links are a strong part of the search engine algorithms when defining the strategy for your link building campaign, and with any campaign, you have to set goals. Types of links to consider for your marketing strategy are links to your homepage, links to “deep” pages (ie, product and or category pages), links containing your brand/company name, and links containing the keywords your targeting. All link building campaigns must start with something worth linking to.
Generally speaking, the more high quality websites that link to you, the more likely you are to rank well in search results!
Link Building is All About the Customer and SEO Signals – We Can Help!
Horde Marketing can help you build and outreach with other relevant websites & blogs in your industry, meaning long term, your business can become highly regarded with search engines. Link building is a form of digital marketing and with any form of marketing, you start with goals. Is your goal to increase traffic to your company website or increase your rankings online? Here at Horde Marketing, we start all our link building techniques with one thing in mind: your goals are our goals.
Ready to learn more about link building and how Horde Marketing can help your business increase your website’s rankings and traffic? Our highly trained professionals are eager to help grow your business’ marketing services & bring in more potential customers. Contact us online for more information!