The internet has revolutionized how businesses market themselves to potential clients. Long gone are the days where you would sift through a yellow book to find businesses or purchase the daily newspaper to look at ads. Nowadays, it is all about the World Wide Web and your Google My Business listing for your company.
More specifically, it’s all about the search engines.
Google My Business has become an important part of local digital marketing for many business owners trying to market their product or service locally. According to a study made by Advanced Web Rankings in 2014, more than 67% of search engine users click on the first five options that come up on their browser. Considering SEO stats for 2019 show that Google has approximately 90 percent of the total search engine market, chances are you want your business to come up in those first five options!
After reading the stats above you may be asking yourself, “How exactly do I move my business up the search engine ladder?” The answer is quite simple really. Increased online local marketing all comes down to Search Engine Optimization (SEO), and your GMB listing is a big part of that strategy. If you have been living under a rock for the entirety of the 21st century or simply need a little reminder, allow us to assist.
SEO Makes your Business Easier to Find by Optimizing your Google My Business Listing
SEO focuses on popular keywords to increase the visibility of a website and promote web traffic to online users accessing websites through search engines. In more simple terms, think of it as a giant billboard that attracts customers to your website by focusing on what they type into the search engines. Savvy business owners use this tool to help drive more organic traffic to their website, increasing the probability that their company name will pop up higher on the list of search engine options.
So, understanding what SEO is and why the internet is so important for local marketing, now what?
Taking on SEO yourself can seem like a daunting undertaking. Luckily, there are tech gurus out there like us who are equipped to simplify local online marketing for you. Hiring a full service digital marketing agency can save you time, effort and take one less thing off your shoulders to worry about.
Where Does the Google My Business (GMB) Listing Come Into Play?
Google My Business, commonly referred to as GMB, is a tool that can be used to get your business listed on the first page of Google and on Google Maps. When your business is listed on Google Maps it makes it easier for local potential customers to find your services. A lot of people like to shop locally. Your Google Maps listing is the key to getting your business found to more potential local customers and plays into your overall online marketing and SEO strategy.
Optimizing your GMB listing, keeping it up-to-date, and posting on a consistent basis brings more eyes to your business, which results in increased potential customers. Your Google My Business listing is where customers can leave reviews on Google raving about how awesome your company is. So if you’re really wanting to get your business on the map, GMB is the way to do that. Combined with a strategic Search Engine Optimization campaign, your online presence and business will grow to new heights!
Full Service Digital Marketing for the Big and Small
Horde Marketing is a digital marketing agency that uses the industry’s leading marketing tactics to boost client’s visibility on the web. These strategies include a combination of Google My Business listing optimization, SEO, Search Engine Marketing (SEM), Social Media, Content Marketing, and Web Design. Rather than using a “one size fits all” strategy, we cater our services on a case by case basis.
Our service package guidelines conform to how much increased visibility a client wants with their digital marketing efforts. This allows us to scale any package up or down to match the client’s needs and budget. We cannot guarantee a specific amount of increased traffic, but past clients have reported to us a 30-40% increase in traffic after signing up for our digital marketing services.
Horde Marketing Provides Exceptional Local Online Marketing Services
Horde Marketing began its journey to digital marketing supremacy in Georgia. Originally, we started serving local businesses in areas like Jasper County, Butts County, Henry County, Clayton County and Fulton County. Our success over time has led us to broaden our services and has attracted businesses from all around the country to depend on us for their digital marketing needs.
If you are interested in hiring our team of experts to help your business reach its highest potential, don’t wait! Pick up the phone and call us at 678-332-6366 or contact us online to . One of our representatives will get back to you and break down how our services can benefit you and your business right away!