Remember the good old days, where a Yellow Book and newspaper ad was all you needed to get your business’s name out there? These methods of advertising have not only become ancient, but are practically obsolete. The Information Age has exploded in the 21st century, and those who aren’t jumping on the digital, local marketing bandwagon are being left in the dirt.
To keep up with the times, savvy business owners figured out a long time ago that digital marketing is the future of advertising. Large corporations use their financial muscle to pump a massive amount of revenue into their online presence, deterring many small to medium businesses from even attempting to compete with them on the web.
Don’t make that same mistake.
At Horde Marketing, we specialize in digital marketing that attracts residents to local businesses. We use Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, email marketing and web design to tackle advertising from all angles.
If you are unsure about local digital marketing and how it could benefit your business, read below to see some of the many upsides it can have on your company’s success.
Improve your ROI with Local Marketing
Just like everything else in life, almost everything comes down to how much money you make. More customers mean more profits, it’s that simple. By investing in local marketing, you are putting your company name out there for the community to take notice. If you need an analogy, think of a fisherman who casts his net out to the sea. The bigger the net, the more fish he will capture. The same rules go for advertising, the harder you try to promote yourself, the more customers you will attract. However, with the strategies used by our digital marketing specialists, your net is not only bigger, but also targeted at your target audience, your ideal customer.
Building Trust with your Audience
Everyone wants to be the best at what they do, including us. However, few people realize the grind and endurance it takes to become the best of the best. In business, you can never hope to be a global success if you don’t first dominate your local region. The smart thing to do is earn the trust of your community with local marketing before you decide to expand outwards. By building that trust, you solidify your reputation and give your business a strong foundation before moving on to the next step.
User Generated Advertising
You’d be surprised at how a social media post can influence people’s decisions. Many consumers have grown up with the internet, making it an intricate part of their lives. By using the digital landscape as a tool for marketing, you can instantly get the attention of previous or potential clients. Once they leave your place of business happy, they will tell others about their experience. Word of mouth is still a vital part of promoting your brand, it is just done a little differently than it was in the past. In today’s world, people are sharing their experience with your company online, using social media platforms. This a form of user generated advertising that is today’s version of word of mouth advertising. Utilize this great tool by providing great service for your customers and keeping your social media platforms up-to-date.
Starting Local Makes it Easier to Manage Later
Trying to get your company worldwide recognition is exhausting and expensive. Starting local allows you to key in on a specific region and really get to know the type of people that live around your business. In order to effectively do local marketing, you must know the values and trends of those in your community. By focusing your energy in a specific area or demographic, you can better target potential clients with advertising that matches their preferences or tendencies. This is extremely important for service based businesses, especially if they are looking to expand at some point to other areas.
Build Relationships for the Long Run
We mentioned how staying local can create loyal customers, but it goes beyond that. Getting to know the people in your community allows you to build partnerships that can help promote your brand, whether it be profit or non-profit entities. These relationships can help bring in a potential sponsorship, create partnerships with other businesses or land you large contracts with other companies that need your services. When it comes down to the business world, it really is about who you know and who you can reach. A community that works together, stays together. So while other businesses and partnerships help your business, your business is also helping theirs. Make sure you are aligning your business with those that respectfully compliment each other and fall in line with your company image.
Keeping all these things in mind, isn’t it safe to assume that local marketing is a vital part of keeping a business afloat? If so, we can help make that process a whole lot easier for you.
We Practice what we Preach and Want to Help Your Business Grow
At Horde Marketing, our digital marketing expertise has made us a popular choice for small and medium sized businesses all around the United States. That being said, we take pride in helping businesses in our local region thrive more than anything. We began our business by providing services to Jasper County, Butts County, Henry County, Clayton County, Fulton County and other counties in the state of Georgia before we decided to branch out.
If what you want is an agency that knows the state of Georgia inside and out, you’ve come to the right place. Give us a call at 678-961-9435 or send us an email to see how we can help your company reach its highest potential!