SEO, or “Search Engine Optimization” is the process of improving the ranking of a website on search engines. The higher your website ranks, the more likely people are to find it. SEO can be a complex and daunting task, but with the right tools and knowledge, it can be an easy way to improve your website’s visibility and traffic. One of the easiest ways to optimize your website is through WordPress SEO plugins.
What Do WordPress SEO Plugins Do?
Plugins actually make it easier and faster for site owners, and admins to manage their WordPress websites. They are tools to add functionality to the WordPress platform. WordPress is written in PHP, and WordPress SEO plugins allow WordPress to “talk” to other applications like databases.
A few things SEO plugins can help you with:
- Connecting your website with your tracking program, such as Google Analytics.
- Customizing your WordPress site’s meta-data, which is not an easy task without a plugin or custom coding.
- Writing more engaging content through insights programmed into the plugin dashboard.
- Monitor how many users are coming in through search engines, referrals or keywords.
- Seeing how many links are coming in (or out) of specific content pieces.
If you have a WordPress site and really want to take your business to the next level, then you really need quality plugins. WordPress is one of the most popular platforms for blogging and content management, but it needs a little push in order to give your site an advantage. SEO Plugins help your site become more user-friendly and gives you the ability to optimize it for search engines.
Why is SEO Important for Blogs or Businesses?
Search Engine Optimization is important because it allows you to get more targeted visitors and leads. It can take a while to see results, but WordPress SEO plugins help WordPress work better with other applications and makes everything much easier for users. A blog or website without SEO plugins could still be visited by people, but they may not rank as well or get as much traffic as they could. Plugins help WordPress work better with other applications and makes everything much easier for users. WordPress is a great way to distribute engaging content, and WordPress SEO plugins you to improve the quality of that content even more.
How WordPress Simplifies the Content Distribution Process
You or your team spent the time to write the content specific to your audience, specific to your business. WordPress makes it easier for you to distribute the content to your audience and optimize your content for search engines to find it. WordPress provides an easy-to-use interface so anyone can create, schedule and publish their own blog posts, while WordPress SEO plugins can help you make those posts as search engine friendly as possible.
Plugins can either be free, premium (paid) or you could hire someone to create one for a specific needs. The purpose of a plugin is to enhance the website through functionality, optimization (SEO or processes), and improve the users experience on your website.
The Best WordPress SEO Plugins and How to Get One
The WordPress plugin directory has hundreds of plugins to choose from. WordPress itself has a lot of built in SEO features, but it doesn’t take care of everything. So we recommend choosing a WordPress SEO plugin or two that work together to give you what you need.
Not sure where to start? Here’s a detailed breakdown of a few, so you can decide which one will work best for you:
- Yoast WordPress SEO – either the free version or if you have more specific needs, get the Pro version.
- All in One SEO – it’s lightweight, simple to use and has a really good reputation.
- MonsterInsights – great for WordPress beginners, easy to use and helps you manage users on WordPress.
- SEO Framework – offers powerful features with plenty of choices to make your WordPress site search engine friendly.
There are other WordPress plugins that can help you improve performance or functionality on your website. Just do the research so you know it is a reputable plugin and is going to work for your specific website needs. It pays off to take some extra time to find plugins that work for you.
Take Your Website to The Next Level
If you want to improve your website rankings, then plugins can help. WordPress does a lot for you, but plugins will help take your website to the next level. Some plugins work well together, and others… not so much. So make sure to do your research to find out which one (or combination) is going to work best for your business needs and goals. If you need help choosing just shoot us a message on our contact form. We are happy to help you find what will work for your website.