Search Engine Marketing (SEM)

Search Engine Marketing

Digital marketing encompasses a wide range of services all designed to increase the search engine rankings of a company on Search Engine Results Pages (SERPs). Why? Because higher SERPs rankings typically result in more traffic going to the website, leading to an increased return on investment (ROI). While many digital marketing agencies offer organic alternatives (as do we) for digital content marketing, SEM campaigns are a great way to complement your organic marketing efforts and increase your company’s website traffic.

SEM Solutions by Horde Marketing

Our team at Horde Marketing LLC recommends this type of complementary approach because we know that SEM campaigns perform best when all of the marketing channels are optimized and fit together properly. This keeps the focus on the clients’ key goals, driving increases in website traffic and goal conversions. If you’ve been searching for the digital marketing team to launch your small business marketing, we can help!

How SEM Works

What if you could reach your target audience without the use of billboards, postcard mailers or direct calling? You can! Your target audience is using search engines, such as Google, Bing and Yahoo right now. They are searching for anything and everything from business solutions to products for personal use. And your SEM ads could be reaching those people, driving them to your website instead of your competitors.

75% of people say they would click on a PPC ad if it makes it easy to find the information they are searching for.

Search engine marketing is a form of online advertising, also often referred to as pay-per-click or PPC advertising. All of the major search engines – Google, Bing, and Yahoo – offer SEM and PPC advertising options. 

Google Ads and Microsoft Advertising (formerly Bing Ads) are both designed to be self-service platforms. So technically, you don’t need to hire a professional PPC marketing company to set up and manage your ads – but this is why you should:

  • Setting up a basic campaign is fairly simple – select your keywords, create your ads, input your credit card and get going. Basic campaigns are just that – basic. Small business owners need to watch their pennies, and a basic PPC campaign can have you spending way too many of those pennies on keywords, bids, and ad types that don’t convert into actual sales.
  • SEM and PPC campaigns perform best when they are continually being tested and optimized. Often small business owners lack the time and tools to properly and regularly dig through all of the data, searching for opportunities to maximize ROI.
  • Small business owners also often lack the expertise that comes with years of experience working on SEM campaigns. Our Horde Marketing team members have worked on hundreds of PPC campaigns over the years. And we use that knowledge and experience to get your campaigns started off right, saving you time and money right out of the gate.

Let our SEM experts help you stay focused on running your small business. We will work with you to ensure that your PPC ads are properly set-up and targeted to reach your ideal clients or customers. And you can trust our team to dig through the data, closely monitor, and continually optimize every campaign to make sure that your advertising dollars are being well-spent. When carefully groomed, SEM campaigns can greatly increase your ROI.

Rely on the SEM Specialists at Horde Marketing

Whether you’re a new business or an existing small business, our team at Horde Marketing LLC can help your business grow and thrive using proven SEM and PPC marketing strategies.

Start the conversation with our team online or via telephone at 678-961-9435. We’re excited to show you what we can do for your small business!