Search Engine Optimization

seo and content marketing

Let’s face it: We all want more qualified traffic to our website – but how do we get there? Search Engine Optimization (SEO) is one of the most effective ways to increase qualified traffic to your business’ website. SEO provides a long-term solution to increasing website traffic and generating a return on your investment (ROI) for your business.

What is SEO?

SEO, which stands for search engine optimization, is the art of making your website favorable for search engines in order to increase your ranking, working to improve your current rank and help you outrank your competitors when possible. If you’re not familiar with this marketing tactic, our team at Horde Marketing can walk you through the process, offering transparency at every step of the way.

SEO and Content Marketing Services

At Horde Marketing, we employ a combination of SEO strategies in conjunction with an effective content marketing campaign to help our clients rank organically in search results and get the most out of their website.

What is Content Marketing?

Content marketing is a type of marketing that involves the creation and sharing of content in addition to other types of digital assets, such as videos, podcasts, infographics, etc. This type of marketing tactic helps businesses connect with their audience. The primary goal of most content marketing campaigns is to attract and retain an audience interested in information related to your business and to ultimately generate leads with these efforts. It is one of the most effective ways to get the most out of a website’s search engine efforts. 

By using a combination of SEO and Content Marketing campaigns, which include implementing on-site and off-site optimization tactics, we have created a proven strategy to gain search engine exposure for our client’s websites and improve their company’s online presence.

SEO and Content Marketing Working Together

Search Engine Optimization and Content Marketing strategies are not “one size fits all”, nor are they a “set and forget” kind of deal. Our packages are tailored to each individual company and their specific industry. We analyze each aspect and suggest a plan of action from there. Our package guidelines are formatted to how aggressive the client wants to be with their digital marketing efforts, allowing us to scale any package either up or down to suit the client’s needs.

Ready to Take Your Company’s Online Presence to the Next Level?

Though we cannot guarantee a specific number or percentage increase for your business, the clients we have worked with – where we have employed this type of strategy – have seen an average of 30-40% increase in website traffic. What could your company accomplish with an average increase like that?!Contact us today to see how Horde Marketing and your company can work together to achieve great things online!