How many times have you checked your Facebook, Twitter or Instagram accounts today? Once? Twice? Ten times? You probably even glance at your social media accounts more often than you realize.
Research suggests that the average American spends roughly 2 hours on social media every day. So why not reach out to potential customers where they are already spending time?
Social media has given the world the ability to connect with each other in a multitude of ways for both personal and professional reasons:
- B2C businesses boom with the ability to reach people in an instant at nearly any time throughout the day.
- B2B businesses thrive by getting their message in front of company decision-makers with the touch of a button.
At Horde Marketing, we break down social media services into two categories: Social Media Management and Social Media Marketing. Each of these services is tailored to each individual client to support their business goals. Whether it’s building an audience on Facebook or engaging with current followers on Twitter, we can create a custom social media marketing plan to drive business, regardless of industry.
What is Social Media Management
Social Media Management involves just that – managing social media pages and platforms. Services include optimizing the social media profile pages and the posts for your company’s audience to drive user engagement. We want your current followers to engage with your business, interact with your content and connect to increase your overall ROI! If a social account has 10,000 likes or followers but those people aren’t engaging (sharing, commenting, liking, etc), unfortunately that type of audience does very little good. But we’re always excited to see high follower counts because that means we have an exciting challenge ahead. We will happily accept that challenge – to increase user engagement – and we love a good challenge! (Don’t believe us? Ask our guilds!)
Optimizing for Social Engagement
At Horde Marketing, we analyze each social media profile to develop an effective target audience and increase user engagement. We monitor which posts work and which ones do not. Then, we build on what works. And we know there are many strategies that work (tried and true), however, each audience and each industry is different. So, we tailor our strategy to each unique client and their needs.
What is Social Media Marketing
Social Media Management and Social Media Marketing strategies focus on two very distinct and different methods of increasing social media traffic. Social Media Management focuses efforts on driving organic, or unpaid engagement. Social Media Marketing, however, utilizes paid ads to drive engagement. It’s quite similar to the way PPC works, only on social media platforms instead of search engines.
Horde Marketing Social Media Marketing includes:
- Setting an ad budget for the platform
- Optimizing the audience
- Creating an ad that will be effective based on the client’s goals
- Monitoring the ads to make sure they are receiving the right type of engagement, performance, etc.
- And more……
We create the ads based on the client’s goals, whether that goal is to increase page likes, increase website visits, improve product sales or even to build an email marketing list. Each campaign and ad is set up differently to target those behaviors and increase ROI with set goals in mind for success.
Horde Marketing’s Social Media Experts Can Help With Both
We have a proven track record for managing and marketing social media profiles for our clients. Regardless of your goal, Horde Marketing can help! Social Media Marketing and Social Media Management work very well together; they work even better when combined with a Content Marketing and SEO campaign!
Contact us to see how we can work together to help your business succeed at Social!